Dedicated to providing the best car cleaning products since 1944, Turtle Wax has become a household name, being passed on from generation to generation.
With the release of the new and improved product line, our challenge was to educate the Turtle Wax community on the right product for their problem as well showcase the product benefits.
A lifestyle led set of short stories that relate to the everyday adventures the Turtle Wax community experience. From a family day out in the woods to a group of millennials taking a road trip, they all find themselves having fun and embracing dirt a long the way.
Execution Dash and Glass - 1 of 26 examples
Dash and Glass depicts the scenario of kids soiling the rear passenger windows, after eating a bag of sweets. Upon seeing the problem, 'Dad' quickly provides a solution with Dash and Glass, leaving the interior like new.
A set of films that were positioned next to their relevant product, educating the audience on the benefits as well as addressing the right product for them. Visit their Youtube channel for more short stories that partner problem with solution.
Whilst working on the project I was responsible for the ideation, writing and storyboarding of the 26 short stories. As well as this I was handed a small budget to acquire the styling of several actors and tasked with the role of prop master.