Experts in skin & foot care, Flexitol create effective and innovative foot and skincare products that improve the health of the skin.
Our challenge was to create a online space where we could drive the importance of adding foot care into daily skincare routines of women aged 25-40. As well as this we needed to grow the Flexitol user database and push people to explore the website further.
With Summer soon approaching we incentivised the users to get their feet ready for the sun, sand and sea with the help of Flexitol as part of their daily rountine.
The Dare to Bare Hub
The Dare to Bare Hub focused on a sweepstake competition that quizzed the user around their perfect holiday as well as provide steps to achieve dreamy skin they can be proud of.
The multiple choice questions showcased large aspirational imagery that brought the user closer to their perfect adventure.
The questions helped build up a picture of the user's perfect holiday, allowing us to deliver curated results that appealed to them on a personal level.
Strategically placing the entry form at the end of the quiz, incentivised the users to progress to the final step and reveal their curated result.
The Hub has been hugely popular with the Flexitol community, doubling the previous year's competition entries. The competition mechanic has also been well received by the client, achieving their business needs and in-turn prolonging the longevity of the page.